To experience true merits of a media vehicle the best way is to experiment it and then collect vintage. Have tried to imbibe the same principles and started tweeting from my twitter account. I found it so different from other social media avenues available. It is quite exponential and surprised to see the quantum of learning's available by simply following people. We can connect to any one across the globe and I am glad to be following people across the globe.
From politicians to actors, writers, social marketers, yoga gurus, counselors, doctors and even bankers on my list.
I am quite pleased to see a local bank in UAE on twitter this week. Especially at this time when customers of several banks are complaining and exploring avenues to contact banks and hound them with complaints, here is one bank which opened its twitter account and is soliciting its customers feedback and at the same time selling its products and services.
Impressive track record of being the best in service excellence, may have triggered the bank to have the open access on its twitter account. For once even I tweeted negative on their creative's. Not only to test but also voiced my concerns as a fellow marketer. Their response was equally positive and must say convincing
I do not understand the financial model of twitter account but then it is a challenge to connect,communicate and convince people in less than 140 characters. Diganta Barua my earlier boss in advertising once told me, make sure you get a black and white creative done for your ad - if you can sell it then color makes it convincing.
It is important to mention here how a senior citizen manages her twitter account so well. She is quite a geek so to speak and learnt a lesson or two from her too. You can follow her if you have a twitter id on @mita56