In the era of measuring every dirham for return on investment and giving a three page explanation on spend analysis for as little as AED 30,000/- the best media opportunity available for marketers no doubt is Asian Media. Press is dominated by gloomy news across the region. China having 20 Million jobless people, US has some 4.3 Million and more is a depressing read in the morning
The reading habits definitely have taken a beating across UAE and more consumers are switching to radio while travelling and when at home to the idiot box. The TRP’s unfortunately cannot be measured here for lack of proper research but the viewership for all Asian channels including Sony, Zee and Star increased considerably
I believe the best bet to reach Asian consumer is when they are happy and considering the reach and also the ROI – Asian TV seems to be the best bet.
Consider this – A Full Page back page in any of the two leading English titles costs up to AED 50,000 with a frequency of one and it costs up to US $ 225/- for a 15 sec spot in local beams of Asian channels. The same budget can be consumed across one channel for almost one month with a frequency of two spots in prime time
Interesting and clients like us who do not have TV Commercials the best is to have a Flash which is equally appealing and while in this era of econometrics the best bet is to ensure we reach more consumers spending less and convincing them to bank with us
No comments:
Post a Comment