We had a long weekend this week and had the pleasure of spending time with spouse and kids. One of the days we had our sons buddy joining us to the park for cycling. Being in Dubai it is important to take children out to the park and let them have some fresh air
Little did I realize that the two kids would be giving us a glimpse of peer pressure. There was the height and size problem with the two cycles and my sons friend refused to cycle as he felt that it is smaller and that is the reason why he is unable to go fast.
It made me go back to my college days and a glimpse of Kotler, where consumer behavior is influenced by cultural, social, political and psychological attributes.
Post some persuasion we managed to convince the kids the art of sharing.
Sure the weekend did make an impact on the kids fathers wallet as he even refused to take the cycle home
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